We’ve been counting down and gearing up for the 7^th edition of Firenze4Ever with punk-charged displays in our flagship store in Via Roma and some serious anarchist attitude.

The event kicked off on Saturday night with the arrival of the bloggers and a relaxing evening of cocktails and dinner in San Casciano, just outside of Florence.

On Sunday, the real fun began with the first Style Labs. 30 bloggers and international trendsetters will take part in our Style Lab before the party ends with a royal treatment complete with photographers, stylists, make-up artists, hair stylists and models. Designers from all over the world sent us pre-release pieces from their Fall/Winter runway collections and who wouldn’t be excited to choose from an enormous closet like that? At Firenze4Ever, Florence is our playground and fashion is our game. The rest is simply magic.

Several designers were so passionate about the event that they created limited edition pieces just for us! Louis Leeman released a limited edition loafer for Luisaviaroma.com, combining his creativity with the sartorial style and artisanal excellence of Tuscany. (We can’t confirm this yet, but a little birdie told us that BryanBoy is wearing them to the closing party ;-)) Marcelo Burlon has also created a limited edition t-shirt, and an exclusive, red, very high (thigh-high) tennis shoe by Cesare Casadei will be online soon, only at Luisa Via Roma.

Few events manage to pack so much excitement into such a short period of time, but at Luisa Via Roma, we never do things halfway! Fashion, art, and rock n’roll make this edition of Firenze4Ever 1 for the history books. And just wait… there’s more to come!